The only world triathlon series event and the largest community triathlon event in the Middle East.
It’s also a celebration of world-class sport and unforgettable personal achievement as amateur triathletes of all ages and abilities compete on the same racecourse as World Champions and Olympic stars. Community engagements were organised leading to the main event in March.
Organiser: Abu Dhabi Sports Council
Attendees: over 1,000 triathletes (including Daman triathletes) + their families and spectators
Media Coverage:
Social Media: 625K Impressions
SM Paid Ad campaign: 5.6M impressions
PR & Media:
AVE: $562K
PR Value: $1.7M
230M total circulation of coverage
