World Triathlon Championship Series 2023

03-10-2023 | Events

The only world triathlon series event and the largest community triathlon event in the Middle East. 

It’s also a celebration of world-class sport and unforgettable personal achievement as amateur triathletes of all ages and abilities compete on the same racecourse as World Champions and Olympic stars. Community engagements were organised leading to the main event in March.

Organiser: Abu Dhabi Sports Council

Attendees: over 1,000 triathletes (including Daman triathletes) + their families and spectators

Media Coverage:
Social Media: 625K Impressions
SM Paid Ad campaign: 5.6M impressions

PR & Media:
AVE: $562K
PR Value: $1.7M
230M total circulation of coverage

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