A groundbreaking ambassador programme built around community volunteers – “heroes”.
Each hero creates fitness videos engaging the community on digital platform (YouTube), to stay active and fit at the convenience of their homes.
Storytelling content were produced which includes workouts, interviews with Heroes and other soundbites which shall tell the success stories of the Heroes.
Organiser: Interact Events
YouTube Statistics (YTD)
Views: 1,609,189
Unique views: 816,061
Returning viewers: 352,355
