Join Season 4 of the #RamadanWithDaman challenge

18-02-2026 | Events

Make this Ramadan more active with the #RamadanWithDaman challenge and turn every step into a healthy habit and a chance to win.

Daman invites you to join the fourth season of the #RamadanWithDaman challenge, in collaboration with Pura, PureHealth’s AI health companion, which runs from the first day of Ramadan until the end of the month and is designed to encourage individuals and families to adopt a more active lifestyle and build sustainable, healthy habits throughout the Holy Month.

Aligned with the Year of the Family, this year’s challenge focuses on increasing family participation in physical activities, turning Ramadan into a shared journey towards better health.

How to participate and be eligible to win

To take part in the challenge, participants must:

  • Download the Pura app and register using your UAE PASS. You will be automatically enrolled in the challenge.
  • Sync your wearable or health app with Pura to track your daily steps.
  • Walk daily to maintain a healthy lifestyle and to rank up the leaderboard.
  • Follow @Pura.ai and @DamanInsurance.

Winners will be selected across two categories

Category A: Walk & Win (Top performers on the Pura app):

Winning in this category is based on achieving the highest number of steps recorded within the challenge on the PURA App.

  • Track your daily steps consistently throughout Ramadan.

Category B: #RamadanWithDaman Ambassadors

This category focuses on engagement and content sharing across social media platforms.

  • Track your daily steps within the challenge on the Pura app.
  • Share photos or videos while walking with family or documenting progress through posts and stories.
  • Tag @pura.ai and @DamanInsurance.
  • Use #RamadanWithDaman and #YearOfTheFamily.
  • Engage with campaign content online and encourage family and friends to take part.

Exciting prizes are awarded to ambassadors who demonstrate consistent posting, strong engagement, and high-quality content.

Prizes

Participants will have the opportunity to win a range of prizes, including smartphones, smartwatches, wearable devices, and shopping vouchers.

Start your journey today and make this Holy Month healthier and more active.

*Terms and conditions apply.

Disclaimer: For your safety, it is not recommended to walk more than 2000 steps a day whilst fasting. Please listen to your body and consult with a healthcare professional if you have any concerns. If you have a medical condition, please consult with a healthcare professional before participating.

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