Ahla Wa Sahlan to the third edition of Think Health!, Daman’s news bulletin and health information source to our subscribers.

September and October were quite busy months at Daman. You would notice this with the length of this newsletter where we discuss the awards we recently received at the annual regional insurance industry event Insurex, our new campaign to highlight the importance of choosing the right health insurer and our ‘next-gen’ branches that were designed from the ground up around the products they serve.

Health is taking a large chunk of this newsletter. In a survey we worked with an independent researcher it showed that 40% of UAE residents are over-weight. That is 10% short off half of us. The months of September and October show awareness campaigns on prostate and breast cancer respectively.

Finally, I would like to draw your attention to an article by Dr. Alfons Grabosch who heads our health support department which discuss the use of internet for health information and linking it to breast cancer. Enjoy the issue and remember to send us your feedback on thinkhealth@damanhealth.ae

Dr. Sven Rohte
Chief Commercial Officer – Daman



Daman’s pioneering web portal, baby car safety campaign and community support initiatives have landed it three awards at the Insurex Gala Dinner Awards 2011. The company received the E-business award, for its advanced website functionalities to process customers’ requests, Public Awareness Campaign of the year, for Daman's efforts in raising awareness of safety for children by donating 7,000 car seats, and Corporate Social Responsibility Award for Daman’s contribution back to the society by supporting different events including the walkathon and cancer awareness events.

Daman was presented with these awards in front of key industry representatives from competitors and brokers in addition to representatives from the Insurance Authority and Emirates Insurance Association.

Daman has launched a nationwide corporate campaign to reemphasize its position as a specialist health insurer. Some of you might have noticed our advertisements that show a heart-shaped engine with the text You demand a specialist for your car, so why not your health? and another one with the same concept with spine-shaped stack of watches - both underneath.

The campaign characterized vital body parts to reflect the importance of health and that one should not compromise for less than a specialist for health insurance solutions. It is part of the gradual introduction of our new look and feel.



In a ceremony attended by Daman CEO and top executives, Damans Chairman, Mr. Khaled Al Qubaisi opened two new branches in Abu Dhabi. The first caters exclusively to serve individuals requiring the basic health insurance plans while the other serves corporate clients and individuals seeking enhanced plans.

Both branches will be the first to be designed in accordance with Damans new branding guidelines. Customers will immediately notice the striking balance of the new colours, lighting and overall aesthetics. The Basic health insurance branch features a bright ambience with the furniture and layout designed to support efficiency in an active environment that is capable to handle 1,000 customers per day. The branch offers on-the-spot card delivery which has now been made available in Al Ain branch. The enhanced services and corporate clients branch on the other hand features warm colour palettes and lightings that promote an exclusive and personalised customer experience.

Both branches are located in Musaffah area close to the Emirates ID and SEHA screening centres.


Last month Damans Central branch on Airport road saw the launch of a self-servicing online terminal. The electronic portal provides branch visitors with easy access to a variety of features including signing-up members and policyholders, claims tracking, list of documents needed for purchasing and renewing policies, and a list of branches that are available.

The terminal will help customers with basic enquiries to receive the answers they need conveniently without the need wait for a retail sales representative. It is currently a pilot concept and will be rolled out eventually across all branches


The first Virtual Assistant videos are now live on Damans website. This interactive tool allows visitors to Daman website to watch videos on a variety of topics, such as products, how to submit a reimbursement claim, and many more videos that Daman staff will produce to provide insights on different topics that a customer would be interested to learn about. Daman is proud to be the first insurance company in the market to offer such a service. Check it out on our online service section on the home page. Ask a question and see who comes up from Damans team to help you.

The months of September and October saw Daman increasing their prostate and breast cancer awareness activities. Most notably was the launch of a Daman sponsored mammography unit. The unit travelled across Abu Dhabi emirates offering mammograms to detect early signs of breast cancer to more than 90 women. Advertisements aimed at raising employees and clients awareness were placed across Damans offices in the country for both campaigns.

Diabetes is a disease that kills a person every 8 seconds globally according to the International Diabetes Federation. For the fifth consecutive year Daman has partnered with London-based Imperial Collage Diabetes Centre to launch a Walk for Life (Previously Walk UAE) walkathon in support for World Diabetes Day. Last year more than 15,000 participants have made the event a resounding success. And we would like Think Health! Readers to join this year. The event can be enjoyed by the whole family with dedicated section and activities on offer to children.

Support the cause on 25 November 2011.
Date: 25 November 2011
Location: Yas Marina Circuit
Time: 3pm Family event and registration begins
5pm walkathon starts

Participants will receive a certificate of appreciation for their support.


The internet has had an undeniable impact on our lives. It has enabled us to answer difficult questions, solve otherwise impenetrable problems, and at a greater level, to save lives. However, as information technology has advanced and progressed, so too has our reliance on them. Where once we may have been content to seek out information in a book, or through a friend, many of us now approach the internet directly when searching for information and answers to questions.

The internet has filled gaps we never thought possible, and can be credited to unfathomable accomplishments. However, with more people than ever relying on the internet as a primary source of information, we are left to wonder whether this is truly the best solution to our problems.

Damans How Healthy id the UAE? survey revealed that 70 per cent of UAE residents use the internet for information about their personal health, while only 40 percent of respondents refer immediately to their doctors. While the amount of reliable and informative health related websites has multiplied in recent times, we must ask ourselves whether the information we find online can act as a substitute for the expertise and knowledge provided by doctors. I think the clear and obvious answer here is no.

With Breast Cancer Awareness month just past us, we found ourselves surrounded by even more reminders of the importance of face to face medical support and guidance. Breast cancer is an insidious, pervasive disease, and remains the most common cancer in women worldwide, with approximately 50-60 cases reported annually per 100,000 people in the UAE. It has reached a prevalence in our communities which leaves us to question not if we know anyone suffering from the disease, but rather how many we know.

Tragically, recent World Health Organisation statistics show that one third of breast cancer related deaths can be decreased with early detection and treatment. This is equivalent to roughly 400,000 saved lives worldwide. Education and screening have been identified as the top two recommended tools for early detection resulting in reduced breast cancer mortality rates. While the internet remains an excellent starting point for breast cancer awareness, I would suggest the shortcomings remain in the follow up.

Mammograms- short and non-invasive breast cancer screening exams- are credited with detecting 9 out of ten concerns present in the breast, and are recommended for all women over the age of 35. What we have observed is that, although women are increasingly aware of the importance of mammograms, too few women are proactively scheduling them. Yes, the internet builds knowledge and provides a foundation for awareness, but at the end of the day it wont conduct a mammogram.

This is not to say that we seldom find the internet more useful. It is important to verify the source. For example, can the information be attributed to an accredited doctor? Is it on a credible website? Another excellent source of information would be international bodies and recognized research centres. These websites have doctors and specialists able to offer better quality information as they are far experience. An example would be myamd.ae here in the UAE and Cancer Research in the UK.

Today, more than ever, the internet is informing our decisions; some might say it makes decisions for us. What we must ask ourselves is whether we are relying on it to make decisions that require real, human contact. Have we found the balance between instant access to information and reliable personal advice, or have we allowed one to overtake the other? I dont have the answer to this question, but I can say with certainty that at the end of the day, it is always best to have a balanced answer on your questions from a credible doctor and a credible internet website. That way you will have be able to have a more informed decision for your case

Dr. Alfons Grabosch
Manager - Health Support Department

Daman commissioned a nationwide survey project to identify the lifestyle habits and healthiness of UAE residents. The survey focused on six key areas related to health: current health and wellness concerns, knowledge of health related issues, diet and nutrition, levels of physical activity, health related communication trends, and commuting habits and behaviours.

The survey was conducted in all seven emirates with respondents representing Emiratis, Arabs, westerners and Asians. It showed 40 per cent of respondents are overweight to obese, and 70 per cent are more likely to consult the internet than a doctor for health related information. Ipsos, a third party International research company, conducted the survey.

Daman will share insights from the How Healthy is the UAE? survey with Think Health! readers in the upcoming issues.

Daman has always looked into ways to improve its customer experience with new services and enhancements to its product offerings. With 2.1 million customers, the task has not been easy. This has attracted the markets attention and the company has therefore invited to customer focused industry events in both Abu Dhabi and Dubai to talk about its success. Representatives of our customer experience team discussed Leveraging on Customer Experience Management as a stepping-stone towards fostering customer loyalty in Dubai during the Service Quality Excellence Conference last month. He later presented in Abu Dhabi a talk on Developing and managing customer experience initiatives to improve services at the 2011 UAE Customer Service Week, which occurred earlier in October.


To continue to serve our clients better we have officially introduced the Voice of Customers programme. Daman will use the programme to effectively take feedback and comments and ensure that they addressed in multiple capacities throughout the company. The first of such initiative will be a survey that is sent to our clients that forms a basis for our upcoming initiatives. Lookout for the survey and please make time to answer it.



"As of now the newsletter is excellent with all required information being taken into account"

Assif Masiuddine, Abu Dhabi Airports Company

"Just keep up the way you present it...Simple yet informative..."

Sabreena Raquel Simbulan, Smart Solutions

Thanks to Assif and Sabreen for their comments. We would like to hear from the rest of our readers so please send your opinions in to thinkhealth@damanhealth.ae

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